BEWILDHER -SLOW FASHION FITNESS APPAREL BRAND FOR WOMEN IN SQUAMISH, BRITISH COLUMBIA
Storytelling for entrepreneurs - Bring 'behind the scenes ' into the spotlight
With documentary photography - there is always some story to be told. The best part is getting to meet the people you photograph and the relationships you create with them.
I had the amazing opportunity to follow along and capture "the behind the scenes" with amazing entrepreneur-mom-creator, Nadine from @Bewildher. She started a fitness apparel brand to inspire women to have more fun while pursuing their health and wellness, but her passion turned into even more.
Having come face to face with many issues in the garment industry she decided to adopt the values of slow-fashion and become as eco-friendly, ethical and green as possible by switching to a pre-order only business model.
While being a mom to her beautiful son name Bleiddwn, Nadine is also finding time to break the barriers of the fashion industry one day at time, by working her core values into her business and adopting new practices in all facets of her business, wether it design or sales, enabling her to persue the slow fashion industry. She is not only changing the way we think about our clothing, but also how we buy them.
Every month, she release's a new limited-edition pair of leggings for pre-order, which are made from recycled plastic bottles and gives back to mother nature by planting a tree in British Columbia.
She only makes the amount of leggings ordered that month, effectively eliminating material waste. This allows for a new design every month, featuring a special facet of the sea to sky, all while being designed with love and awareness to what active women want and need, no matter what shape or size they are.
‘Did you know … that the leftover inventory is an estimated $1 trillion dollar problem worldwide with 13 million tonnes of clothing filling up our landfills annually, meanwhile garment factory workers continue to be grossly underpaid.’
By reducing raw materials by decreasing fashion production, can allow the earth’s regenerative capabilities to take place. This will alleviate pressure on natural cycles so fashion production can be in a healthy rhythm with what the earth can provide.
Bewildher has consciously chosen to work with a local garment factory that pays employees fair wages and offer financial incentive to slow down and improve garment quality. Their design for the future project is to establish an in-house garment sewing facility that will employ skilled workers for living wages.
Bewilder’s 10 Core values:
1. SEE THE BIG PICTURE 2. SLOW DOWN CONSUMPTION 3. DIVERSITY 4. RESPECTING PEOPLE 5. ACKNOWLEDGING HUMAN NEEDS 6. BUILDING RELATIONSHIPS 7. RESOURCEFULNESS 8. MAINTAINING QUALITY AND BEAUTY 9. PROFITABLE YET ACCESSIBLE 10. PRACTICING CONSCIOUSNESS
If you want more info on Bewilder regarding the process, their core values, projects involved or you simply just want to buy a pair of awesome leggings you can check the website online at http://www.bewildher.com/