BEWILDHER -SLOW FASHION FITNESS APPAREL BRAND FOR WOMEN IN SQUAMISH, BRITISH COLUMBIA

Storytelling for entrepreneurs - Bring 'behind the scenes ' into the spotlight


With documentary photography - there is always some story to be told. The best part is getting to meet the people you photograph and the relationships you create with them. ⁣
I had the amazing opportunity to follow along and capture "the behind the scenes" with amazing entrepreneur-mom-creator, Nadine from @Bewildher. She started a fitness apparel brand to inspire women to have⁣ more fun while pursuing their health and wellness, but her passion turned into even more.

Having come face to face with many issues in the garment industry she decided to⁣ adopt the values of slow-fashion and become as eco-friendly, ethical and green as possible by switching to a pre-order only business model.

BEWILDHER -SLOW FASHION FITNESS APPAREL BRAND FOR WOMEN IN SQUAMISH, BRITISH COLUMBIA
BEWILDHER -SLOW FASHION FITNESS APPAREL BRAND FOR WOMEN IN SQUAMISH, BRITISH COLUMBIA

While being a mom to her beautiful son name Bleiddwn, Nadine is also finding time to break the barriers of the fashion industry one day at time, by working her core values into her business and adopting new practices in all facets of her business, wether it design or sales, enabling her to persue the slow fashion industry. She is not only changing the way we think about our clothing, but also how we buy them.

day in the life jb candid photo - storytelling for entrepreneurs in squamish
day in the life jb candid photo - storytelling for entrepreneurs in squamish
day in the life jb candid photo - storytelling for entrepreneurs in squamish
squamish photography for business

Every month, she release's a new limited-edition pair of leggings for pre-order, which are made from recycled plastic bottles and gives back to mother nature by planting a tree in British Columbia.

She only makes the amount of leggings ordered that month, effectively eliminating material waste. This allows for a new design every month, featuring a special facet of the sea to sky, all while being designed with love and awareness to what active women want and need, no matter what shape or size they are.

squamish photography for business

‘Did you know … that the leftover inventory is an estimated $1 trillion dollar problem worldwide with 13 million tonnes of clothing filling up our landfills annually, meanwhile garment factory workers continue to be grossly underpaid.’

squamish mother's in business

By reducing raw materials by decreasing fashion production, can allow the earth’s regenerative capabilities to take place. This will alleviate pressure on natural cycles so fashion production can be in a healthy rhythm with what the earth can provide.

documentary photography for business in squamish
documentary photography for business in squamish
My business isn’t just about making activewear, it’s about raising awareness for the slow-fashion ⁣movement, a global fashion revolution with a set of core values that are to be adapted by designers.⁣ Bewildher has adopted these values by standing for female empowerment, high quality sustainable⁣ activewear and being the good we want to see in the world.
— Nadine Mason - Owner and Creator of Bewildher
documentary photography for business in squamish
slow fashion - bewildher- photos by  JB Candid photo

Bewildher has consciously chosen to work with a local garment factory that pays employees fair wages and offer financial incentive to slow down and improve garment quality. Their design for the future project is to establish an in-house garment sewing facility that will employ skilled workers for living wages. 

“Minimum wage in Vancouver is below the poverty line. I thought I was getting into this game to do things better to make a positive impact: I was using sustainable material, but I was still supporting an industry that wasn’t that ethical, and it felt really wrong. I want people to at least make a living wage.”
— Nadine (quoted from the Chief article "Take only what you need".

slow fashion - bewildher- photos by  JB Candid photo
slow fashion - bewildher- photos by  JB Candid photo
slow fashion - bewildher- photos by  JB Candid photo
You never see brands showcasing pictures of where their garments are made, because truthbomb they don’t want you to be appalled by how messy and chaotic they are. Garment factories are anything but pretty and pleasing to the eye, but I am not here to indulge wishful consumerism, I am here to educate and elevate consumers to a new level of awareness, to provide them with the tools and alternative options so they can easily take action towards a more conscious lifestyle.   
— Nadine
slow fashion - bewildher- photos by  JB Candid photo
squamish mother's in business

Bewilder’s 10 Core values:

1. SEE THE BIG PICTURE 2. SLOW DOWN CONSUMPTION 3. DIVERSITY 4. RESPECTING PEOPLE 5. ACKNOWLEDGING HUMAN NEEDS 6. BUILDING RELATIONSHIPS 7. RESOURCEFULNESS 8. MAINTAINING QUALITY AND BEAUTY 9. PROFITABLE YET ACCESSIBLE 10. PRACTICING CONSCIOUSNESS

slow fashion - bewildher- photos by  JB Candid photo

If you want more info on Bewilder regarding the process, their core values, projects involved or you simply just want to buy a pair of awesome leggings you can check the website online at http://www.bewildher.com/


slow fashion - bewildher- photos by  JB Candid photo

squamish mother's in business
slow fashion - bewildher- photos by  JB Candid photo
(Left) A special moment that reminds me why advocating against child labor and ensuring safe working conditions and fair wages matter. (Right) A reminder that even commercial clothing is still very much ‘handmade.’

Ask the brands you buy from “who made my clothes?”
— Nadine
slow fashion fitness apparel, bewilder- photos by JB Candid photo- sea to sky

 

Interested in introducing yourself with a heartfelt and humanistic approach through candid and in depth images of the 'you' behind your work? Or do you simply have some questions?